Social Media Monitoring Tools and Techniques for Marketing of Information Products and Products and Services
Abstract
This paper focuses on the need for library and information systems to use marketing concepts to make their services and products customer oriented and sustainable in modern electronic era. The paper presents marketing as a philosophy discusses the marketing concepts and techniques that can be used in library scenario. Opines that social media can plays a vital role in the visibility and promotion of all types of information products and services. Discusses various monitoring tools and techniques of social media, which can support marketing of library services. The importance of social media for the marketing of library products and services is discussed in detail. The author suggests that libraries should develop their marketing plan for utilizing social media for publicizing the products and services, assess customers and their requirements as well as for guiding the development of products and services according to the actual and projected requirements of customers and the time.
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